Privacy policy

PRIVACY POLICY

At VLU, your privacy is important to us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit or make a purchase from our website.

By using our website, you agree to the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

When you visit our website or place an order, we may collect certain information from you.

Personal Information

This may include:

  • Full name
  • Email address
  • Phone number
  • Shipping address
  • Billing address
  • Order information

Payment Information

Payments are processed securely through Shopify and our authorized payment providers. We do not directly store your complete credit card or payment information.

Automatically Collected Information

When you browse our website, we may automatically collect information such as:

  • IP address
  • Browser and device information
  • Pages viewed
  • Products viewed
  • Website activity
  • Referring website or source
  • Approximate location
  • Cookies and similar tracking information

2. HOW WE USE YOUR INFORMATION

We may use your information to:

  • Process and fulfill your orders
  • Ship products to you
  • Send order confirmations and shipping updates
  • Provide customer support
  • Respond to your questions or requests
  • Prevent fraud and unauthorized transactions
  • Improve our website and customer experience
  • Analyze website traffic and customer behavior
  • Measure advertising performance
  • Send promotional emails and marketing communications when permitted

3. HOW WE SHARE YOUR INFORMATION

We respect your privacy and do not sell your personal information in the traditional sense.

However, we may share necessary information with trusted third parties that help us operate our business, including:

  • Shopify and payment processors
  • Shipping and delivery providers
  • Order fulfillment partners
  • Customer support providers
  • Advertising and analytics platforms
  • Technology and website service providers

We may also disclose information when required by law or when necessary to protect our rights, customers, or business.

4. ADVERTISING & MARKETING

We may use advertising and marketing services to promote our products and measure the effectiveness of our campaigns.

These services may use cookies, pixels, and similar technologies to collect information about your interactions with our website and advertisements.

This may include services such as:

  • Meta platforms, including Facebook and Instagram
  • Google
  • TikTok
  • Other advertising and analytics partners

These technologies may help us understand customer activity, improve advertising, and show more relevant advertisements.

5. COOKIES & TRACKING TECHNOLOGIES

VLU uses cookies and similar technologies to improve your browsing experience.

Cookies may be used to:

  • Remember your preferences
  • Keep items in your shopping cart
  • Understand website traffic
  • Analyze customer behavior
  • Improve website performance
  • Measure advertising effectiveness

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect some website features.

6. EMAIL & MARKETING COMMUNICATIONS

If you subscribe to our emails or provide your contact information, you may receive:

  • Order updates
  • Shipping notifications
  • Special offers
  • Promotions
  • Product announcements

You can unsubscribe from promotional emails at any time by clicking the unsubscribe link included in our emails.

Please note that you may still receive important transactional communications related to your orders.

7. DATA SECURITY

We take reasonable measures to help protect your personal information.

Our website uses security measures designed to protect information submitted through our store. Payments are processed through secure third-party payment providers.

However, no method of transmitting or storing information online is completely secure, and we cannot guarantee absolute security.

8. DATA RETENTION

We retain your personal information for as long as reasonably necessary to:

  • Fulfill orders
  • Provide customer support
  • Maintain business records
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

9. YOUR PRIVACY RIGHTS

Depending on where you live, you may have certain rights regarding your personal information, including the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of certain personal information
  • Opt out of marketing communications
  • Ask questions about how your information is used

To make a privacy-related request, please contact us using the information below.

10. THIRD-PARTY SERVICES

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

11. CHILDREN'S PRIVACY

Our website is not intended for individuals under the age of 18.

We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to address the situation.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, website, products, or legal requirements.

Any updates will be posted on this page with a revised "Last Updated" date.

13. CONTACT US

If you have any questions about this Privacy Policy or how we handle your information, please contact us:

VLU Customer Support
Email: customersupport@vita-luxe.us